Lead Scoring & Routing
Right lead. Right rep. Right now.
We design and implement lead scoring models and routing rules so your hottest prospects get to the right person instantly.
What you get
- Lead scoring model design (behavioral + demographic criteria)
- Scoring threshold tuning and MQL/SQL definitions
- Lead routing rules (territory, round-robin, score-based)
- CRM and marketing automation integration
- SLA alerting for lead response time
- Reporting dashboard for scoring accuracy
Timeline
2-4 weeks
Ideal for
Teams where leads sit in a queue, reps cherry-pick, or nobody agrees on what a 'qualified lead' actually means.